Helena Calia House operates this online store and all of its content, features, tools, products, and services (the “Services”). This Privacy Policy describes how your personal data is collected, used, and protected when you browse our site, make a purchase, or otherwise interact with us.

By using our Services, you acknowledge that you have read this Policy and accept the way in which your data is processed.

By "personal information" we mean any data that can identify you directly or indirectly. This does not include anonymized or aggregated data.

Depending on your interaction with our store, your country of residence and applicable law, we may collect or process the following categories:

• Contact details : first name, last name, delivery address, billing address, telephone number, email address
• Financial information : bank card or account data, payment information and transaction history
• Account information : username, password, browsing or purchasing preferences
• Browsing and purchase history : products viewed, added to cart, ordered, returned or exchanged
• Communications : messages exchanged with our customer service
• Technical data : device type, operating system, browser, IP address, unique identifiers
• Usage data : pages viewed, date and time of connection, interactions with content

We collect your personal data from the following sources:

• Directly from you : when you fill out a form, create an account, place an order or contact us

• Automatically : via cookies, web beacons or similar technologies when you browse the site

• Via our technical service providers : in particular for payments, logistics or analysis tools

• Through business partners or advertising networks

The personal information collected is used for the following purposes:

• Fulfilling your orders : processing payments, shipping, managing returns and refunds

• Customer account management : creation, customization and monitoring of your personal space

• Continuous improvement of Services : statistical analyses, bug resolution, adaptation of the user journey

• Marketing and communication : sending promotional emails, notifications, targeted offers or personalized recommendations

• Security : fraud prevention, identity verification, protection of the site and your data

• Compliance with our legal obligations : compliance with regulations, responses to requests from authorities or dispute management

Our site relies on a professional e-commerce infrastructure operated by a trusted technical service provider. To ensure the proper functioning of the Services (hosting, payments, order management, security), some of your data may be processed by this service provider and its approved subcontractors, including outside the European Union.

When such transfers take place, they are governed by appropriate safeguards, including standard contractual clauses that comply with the requirements of the European Commission. These service providers act under our authority and according to our instructions.

We may share your personal data only in the following cases:

• With our technical service providers essential to the operation of the site (payments, hosting, delivery, performance analysis)

• With trusted partners for marketing purposes, subject to your consent where applicable

• With authorized third parties as part of legal, regulatory or security procedures

• In the context of a business transaction such as a merger, acquisition or restructuring

• With your explicit permission in any other case

Our Services are not intended for individuals under the legal age of majority in their jurisdiction. We do not knowingly collect information from minors. If such collection is discovered, the relevant data will be immediately deleted.

We implement technical and organizational security measures to protect your personal information from unauthorized access, loss, alteration, or destruction. Since no technology is completely impenetrable, we are committed to responding promptly to any identified incident.

The length of time we retain data depends on the purposes for which it was collected, our legal obligations, and the time needed to resolve any disputes.

Depending on your country of residence, you may have the following rights:

• Access your data

• Request their rectification or deletion

• Limit or object to their processing

• Obtain a copy of your data in a structured format (portability)

• Withdraw your consent at any time when it has been requested

To exercise your rights, please contact us using the contact details provided in the following section.

For any questions regarding this Privacy Policy or to exercise your rights:

• Email address : contact@helenacalia.com

Helena Calia House is responsible for processing your personal data within the meaning of applicable texts.

We reserve the right to modify this Privacy Policy at any time. Any updated version will be posted on this page, with the date of last update indicated at the top of the document. In the event of a substantial change, we will notify you in accordance with applicable legal obligations.